Introducing the IDEA
The IDEA is a brand-new, 100-mpg plug-in hybrid electric (PHEV) fleet vehicle achieving breakthroughs in platform efficiency. This IDEA is poised to strengthen American companies, move our nation toward energy independence and reduce CO2 emissions.
Fleet Focused
Each year, corporations and governments purchase hundreds of thousands of light-duty vehicles for their fleets. While these vehicles may get the job done, their performance leaves much to be desired; the utility and comfort are antiquated; and on average, they get less than 15 mpg. The IDEA provides comfort, maximizes utility, and delivers unprecedented fuel economy and efficiency, significantly lowering fuel costs and providing businesses with a powerful new economic solution. Watch a video interview describing the IDEA...
Voice of the Customer
Customers are fundamental to the development of the IDEA. We worked hand-in-hand with leading corporations to design a vehicle from the ground up that will deliver greater productivity as well as fuel efficiency. Fleet customers participated in workshops and planning meetings to tell us what they really needed—and we listened. Implementing their ideas enabled us to create a vehicle that exceeds drivers’ needs. We even brought these corporate leaders back to critique and validate that our design matched their input. Learn what our customers had to say...
Lower Cost of Ownership
Our revolutionary vehicle will help corporations and organizations improve their bottom line. By drastically reducing a company's fuel bill, the IDEA costs less to own and operate than any other vehicle in its class. Contact us for a cost savings estimate for your fleet.
- Each IDEA saves 18¢ per mile and 1,500 gallons of fuel per year vs. its competitors.¹
- The IDEA delivers 40 miles of all electric range and nearly 40 MPG in standard hybrid mode.
Plug-In Hybrid Technology
We have integrated the most efficient PHEV technology into our vehicle. The IDEA's Parallel Road-Coupled drivetrain delivers seamless and efficient plug-in hybrid performance with All-Wheel Drive capability. Watch a short video of the IDEA on the road...
Less Gasoline & CO2
Our unique combination of platform efficiency and PHEV technology significantly reduces CO2 emissions and petroleum use. This is easier on the planet and maximizes savings for our customers. By focusing on fleets, we can have a greater impact by getting cleaner vehicles on the road in bigger numbers. The result: a fleet of 250,000 IDEAS will save 30 million tons of CO2 and 2.8 billion gallons of fuel over their 150,000 mile life cycle.
¹ Basis: $3.15/gal, 10 mpg vs. 65 mpg, 80 miles/day, $0.10/kWhr, vehicle in use 250 days/yr
The Bright IDEA is financially attractive with gas prices as low as $2.00/gal.
² Basis: 10 mpg vs. 65 mpg, 20K miles/yr, 1.4 lbs CO2 per kW-hr (US Grid Average), 24 lbs/gal CO2 content